Home Nearly 40% of game devs create assets with AI, as turkeys seemingly vote for Christmas

Nearly 40% of game devs create assets with AI, as turkeys seemingly vote for Christmas


  • 62% of game developers use AI tools, per Unity Gaming Report.
  • 39% of total surveyed use generative AI to create game assets.
  • AI adoption raises concerns amid layoffs in the industry.

If you are one of those people who hates the idea of Artificial Intelligence (AI) being used to create the games you love because it puts talented people out of work and replaces them with Chat-GPT’s overly enthusiastic writing or MidJourney’s seven-fingered monstrosities, you are going to hate this.

The new 2024 Unity Gaming Report has surveyed 7,062 workers in the game industry and “found that around 62% (4,378) of developers are leveraging AI tools during production” according to an analysis by GameDeveloper.com

Of those people, a further 63% (2,758) confirmed they used generative AI to help them create assets for the projects.

This means around 39% of everyone surveyed (7,062) is using AI to build assets for the game. It is super interesting as the games industry undergoes wave after wave of layoffs amid panic that AI will ultimately cost many jobs, that the very tools being blamed for redundancies are being flaunted by such a high number.

AI and generative AI should be being used as a tool and an aid, but whether decisions to bring our future robot overlords on board at this early stage are being made in the board room and being forced on the workers, or whether the developers themselves – the artists and programmers are embracing the tech to help them be more productive would be a wonderful thing to learn.

‘We’re empowering designers’

VP of product management, Kjell Bronder at Niantic (famous for Pokemon GO!), said:

“To increase our productivity, like many others, we’ve been really looking at AI and seeing how we can use this new generation of tools to empower our designers so they can create new assets to explore new ideas.”

“Also, how we can prototype new ways of characters, bring them to life, and have them animate in new ways.”

These empowered designers were obviously not part of the 25% of staff layoffs the company made in the middle of 2023.

Unity itself said, “While 2023 was a year marked with persisting economic headwinds, game developers are strategically navigating the challenges and successfully adapting to changes in technology, the economy, and player habits by doing more with less.” 

Presumably, the less includes the 1,800 people Unity itself let go at the start of the year. 

One thing is for sure, the better AI gets, the less work there will be for humans in the games industry. That is something we need to get our heads around and accept, but we, as the people who buy the games,  should not be expected to accept lower standards for profit.

Featured Image: AI-generated by Ideogram

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Paul McNally
Gaming Editor

Paul McNally has been around consoles and computers since his parents bought him a Mattel Intellivision in 1980. He has been a prominent games journalist since the 1990s, spending over a decade as editor of popular print-based video games and computer magazines, including a market-leading PlayStation title published by IDG Media. Having spent time as Head of Communications at a professional sports club and working for high-profile charities such as the National Literacy Trust, he returned as Managing Editor in charge of large US-based technology websites in 2020. Paul has written high-end gaming content for GamePro, Official Australian PlayStation Magazine,…

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.